Solutions, not compromise.

Protect your products, track every unit and know where your goods really end up, from the factory to the end customer.

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AnticounterfeitingTrack&TraceEnd-user validationGray market awarenessChannel verification
Security features

Security you can see

Holograms, microtext and other features that make every product hard to copy and quick to check.

Hologram with national security design
Hologram with national security design
Custom-branded hologram
Custom-branded hologram
Dynamic color-shift hologram
Dynamic color-shift hologram
Microtext only 15 microns high
Microtext only 15 microns high
What we do

Everything your brand needs to stay protected

Five solutions that work on their own or together in one platform.

1

Anticounterfeiting

Give every product a unique identity that can’t be copied, and spot fakes the moment they are scanned.

2

Track&Trace

Follow each product through your supply chain with full visibility of time, place and status.

3

End-user validation & registration

Let customers verify authenticity and register their product in seconds with any smartphone.

4

Gray market & diversion awareness

Compare scan locations with intended markets and get alerted when goods leave their route.

5

Verification of distribution channels

Confirm that distributors and retailers handle genuine goods and stay within agreed channels.

Videos

See it in action

Holograms, marking stations and production, in short clips.

Hologram close-up
Hologram versions
Holograms with brand artwork
Dynamic “ORIGINAL” effect
Samples of security holograms
Hologram tilted by hand
Labels with security features
Hologram production line
Marking station on the line
Marking station close-up
Machine at work
Holographic reel
The threat

Fakes are a global business

An original, successful product that stands out from the crowd is always a target for counterfeiters and pirates.

$464B

global trade in counterfeit and pirated products

2.5%

of world trade is fake or pirated goods

€119B

estimated counterfeit goods among EU imports from third countries

$2.78B

of counterfeit goods from China seized in 2021

Top 7 counterfeit product categories

Share of fakes by category

Footwear22%
Clothing16%
Leather goods13%
Electrical equipment9%
Watches7%
Perfumes & cosmetics6%
Toys & games5%

Footwear, clothing and leather goods alone make up about half of all fakes.

Source: EUIPO and OECD, “Global Trade in Fakes: A Worrying Threat”.

Track&Trace

Next Generation Quantum Random Codes: serials no one can predict

Most serial coding follows an algorithm. If it is hacked, a counterfeiter can generate a whole batch of valid codes and put fakes on the market with real-looking numbers. Our codes can’t be predicted.

Generated by quantum physics

Codes of random letters and digits, like 5A59J07N, come from a quantum device, so they are impossible to predict.

Built into the hologram

A high-security hologram carries the code as a laser-demetallized serial, a printed QR code, or both. It can’t be erased or modified, so it also suits lotteries and prize draws.

Made for scale

Enough codes to protect over 1,000 billion products individually, with a database of over 500 million codes already issued. It’s checked online, in a company application or with a mobile app.

2D code only 50 microns in size on a hologram
2D code only 50 microns in size on a hologram
Blue laser-demetallized quantum random serials on holograms
Blue laser-demetallized quantum random serials on holograms
Scratch-and-read-once QR code on a hologram
Scratch-and-read-once QR code on a hologram
Quantum random code embedded in a 4.5 mm QR code
Quantum random code embedded in a 4.5 mm QR code
Infrared-visible hologram hidden inside a garment
Infrared-visible hologram hidden inside a garment
Infrared-visible hologram code
Infrared-visible hologram code
Color-shifting holograms with laser quantum random serials
Color-shifting holograms with laser quantum random serials
Labels with holograms and simple serials
Labels with holograms and simple serials
Hologram with quantum random code and QR code
Hologram with quantum random code and QR code
4.5 mm QR code with a quantum random code on a hologram
4.5 mm QR code with a quantum random code on a hologram
Serials visible only under UV light
Serials visible only under UV light
Hologram design

Holograms designed around your brand

We design and build a custom hologram for each client, fusing your logo with many layers of overt and covert security features, usually within just a few square centimeters.

Multi-layer 2D and 3D

Several layers of images in one hologram show different pictures depending on viewing angle or light, some with a deep space parallax effect.

Kinematic guilloche

Mathematically generated curves that move, appear, disappear or change color when you tilt the hologram. Forgery-proof by design.

Hidden laser images

Information that shows only when a laser beam is projected on it, invisible to the naked eye and to any other instrument.

Nano-text

Text only 5 microns high, and down to 1 micron non-diffractive. It can’t be copied without our own origination equipment.

254,000 dpi origination

About 100 times the resolution of a common printer, and 10,000 times more information than a standard print.

Three levels of security

Overt features anyone can see, covert ones checked with a laser, UV or polarizer, and forensic ones for the laboratory.

20,000×

Enlarge a 30 × 30 mm hologram until its 5-micron nano-text is as big as ordinary lettering, and the hologram would cover sixteen football stadiums.

And any effect available on the market

Lens effectsSparkling effectsPearlescent effectAnimated gradientsEmbossed textLithographic whiteChromatic and achromatic images3D animated true colorConcealed laser images
Direct marking

A unique code on every single item

From a pill to a metal part, we mark each item individually so anyone can verify it with a smartphone.

Next Generation Quantum Random Codes

Serials of 8 random characters come from a quantum random process, so even knowing a billion earlier codes says nothing about the next one.

Laser marking, minimal damage

Ultrashort laser pulses write straight onto the pill coating with almost no heat damage around the mark, at up to 100,000 pills per hour.

Checked by anyone

Doctors, patients, police and customs officers can confirm online, with only a smartphone, that a code is valid and belongs to the genuine product.

Each pill carries its own random code
Each pill carries its own random code
Cartridge case micromarked with a quantum random code
Cartridge case micromarked with a quantum random code
Laser-marked name on metal, still clear after three years of daily use
Laser-marked name on metal, still clear after three years of daily use
Industrial parts

Engraved where it can’t be erased

Deep laser engraving puts a unique code on tires, bearings and other parts, in a place that survives wear and mounting.

Car tires

A random code is engraved in under half a second, in-line on the packing line. It resists wear and can’t be removed without visible tampering. Each code can be verified only a set number of times, then it is flagged.

Ball bearings

A code smaller than 1 mm² is engraved in less than 0.02 seconds in a hard-to-reach spot, where wear and fitting can’t erase it. The same system can also engrave brand, country and type.

Codes no one can guess

Successive serials have no link between them, so knowing a million earlier codes reveals nothing about the next one. A secured database holds type, production date, destination and more.

Random code laser-engraved on a car tire
Random code laser-engraved on a car tire
Serial code under 1 mm² engraved on the curved edge of a ball bearing
Serial code under 1 mm² engraved on the curved edge of a ball bearing
Industries

Built for the way your industry works

Every sector faces different risks, so we adapt our solutions to yours.

Agriculture

Long supply chains, from seed and fertilizer suppliers to consumer markets, call for close monitoring and supplier compliance.

Apparel

Track&Trace and easy consumer authentication help buyers and authorities tell genuine from fake.

Automotive

Deep supply chains, many customer types and spare parts need suspect products reported from every team.

Construction & machinery

From machines to replacement parts, every customer touchpoint can be verified and protected.

Consumer products

Scan and sales data reveal anomalies and gray market shifts between territories.

Electronics

Each component needs protection, so authentication is built into the product and backed by data for analysis.

Food

Safe handling and compliance across partners, supported by verified, traceable products.

Luxury

Clear identification and authentication across the product’s whole journey, from workshop to owner.

Pharma & medical devices

Counterfeits put patients at risk, so early risk detection and awareness make the difference.

Textile & leather

Holograms for textile and leather

Free-form holographic labels with a laser-demetallized Next Generation Quantum Random Code for Track&Trace. Successfully applied on almost all Cole Fabrics plc and EMAX materials.

Thermo-adhesive

Bio-based adhesive with 80% renewable organic carbon. It applies from 105 °C, so neither the hologram nor the fabric is damaged, and it resists washing cycles.

Free-form shapes

Not a hot stamping foil, but a label that can take a complex, intricate shape, for a result that’s hard to imitate.

Hot foil stamping

For difficult surfaces where the thermal adhesive won’t work. We use only banknote-standard foil for the brightest image and the best resistance.

Free-form hologram on textile
Free-form hologram on textile
Free-form hologram with a custom image
Free-form hologram with a custom image
Thermo-adhesive holograms on satin fabric
Thermo-adhesive holograms on satin fabric
Holograms on dark polyester satin
Holograms on dark polyester satin
Process

How it works

Simple for your customers, powerful for your team.

01

Mark

Each product gets a unique, copy-proof identifier during packaging.

02

Scan

Distributors, retailers and customers verify it with any smartphone.

03

Act

Real-time scan data shows you fraud, diversion and channel issues as they happen.

Sustainability

HoloNature: the compostable hologram

The first biodegradable and compostable hologram. It replaces PET with regenerated, bio-sourced cellulose acetate, with a low carbon footprint and the same optical security.

Same security as PET

Reproduces all optical and security elements with over 92% similarity to PET holograms, plus laser demetallization and overprinting. It breaks down in just a few weeks under home composting conditions.

Fully renewable base

A cellulose film, made continuously since the mid-1930s, replaces the PET that supports most holograms today.

Tiny, hard-to-copy details

Diffractive microtext 25 microns high and nano-text only 5 microns high, both seen in real production.

91%

Biobased carbon content (ASTM D6866)

Home

Compostable, certified (OK Compost Home)

Industrial

Compostable, certified (EN 13432, ASTM D6400)

5.2

kg CO₂eq per kg, peer-reviewed LCA 2019

Figures are for the base film, per the supplier’s environmental data. It also suits anaerobic digestion and incineration with energy recovery, but is not designed for mechanical recycling.

Real production photo: 5-micron nano-text “CL”
Real production photo: 5-micron nano-text “CL”
25-micron diffractive microtext in a HoloNature hologram
25-micron diffractive microtext in a HoloNature hologram
About us

About Zoom Soft

We offer solutions, not compromise.

Zoom Soft protects products and brands against counterfeiting. We combine holograms, laser marking and Next Generation Quantum Random Codes, so every item can carry its own identity and anyone can check it with a smartphone.

We work from the first idea to the production line: we design the hologram, mark each item with ultrafast lasers and run the secured database that confirms every code. The same approach works across industries, from pharma and apparel to tires and bearings.

We also care about the footprint of what we make. HoloNature, our compostable hologram, shows that strong security and a lower environmental impact can go together.

500M+

codes in our secured database

100,000

pills individually serialized per hour

254,000 dpi

hologram origination, about 100 times a printer

5 µm

nano-text details that are hard to copy

Clients

Trusted by brands

Replace these placeholders with your client and partner logos.

Client logoClient logoClient logoClient logoPartner logo
Contact

Let’s talk

Tell us about your products and we’ll show you what the right solution looks like.

mi••••@zoomsoft.romihain@zoomsoft.ro
+40 722 ••• •••+40 722 360 399
Zoom-Soft SRL, Romania

Thank you! We’ll be in touch soon.